Hilton is betting that technology investments will help it maintain a competitive advantage, testing 41 “use cases” for applying artificial intelligence applications at the company.
During an earnings call on Wednesday, President and CEO Chris Nassetta said Hilton had moved 90% of its enterprise technology to cloud-based systems, up from 20% in 2020. He said the modern platform positions Hilton to introduce innovations more rapidly.
“Because of where we are in our technology platform road map, we feel uniquely positioned in the industry to embrace AI and drive greater differentiation,” he said.
AI Is Helping to Trim ‘System Fees’ to Speed Up Renovations
Hilton publicized for the first time a program that will reduce system fees for hotel owners who maintain high property quality scores based on guest reviews.
The fee cuts, which start in January, apply to a collective fund used to operate the Hilton system. They don’t affect royalty, mana